1. Introduction
Beauty by Marina ("we," "us," or "our") is committed to protecting your privacy. This Privacy Notice explains how we collect, use, disclose, and safeguard your personal information when you visit our website, use our services, or interact with us in any way.
By using our Site or Services, you consent to the practices described in this Privacy Notice.
2. Information We Collect
We may collect the following categories of personal information:
| Category | Examples |
|---|---|
| Contact Information | Name, email address, phone number, mailing address |
| Appointment Details | Service preferences, appointment dates, stylist preferences, service history |
| Health Information | Allergies, skin sensitivities, medical conditions relevant to treatments |
| Payment Information | Credit card numbers, billing address (processed securely by our payment provider) |
| Usage Data | IP address, browser type, pages visited, time spent on our Site, referral source |
| Communications | Messages sent through our contact form, email correspondence, reviews |
3. How We Collect Information
- Directly from you: When you book an appointment, fill out a form, contact us, or provide information during a salon visit.
- Automatically: When you visit our Site, we may collect usage data through cookies and similar technologies.
- From third parties: We may receive information from review platforms, social media, or referral partners.
4. How We Use Your Information
We use the information we collect for the following purposes:
- Service Delivery: To schedule appointments, provide beauty services, and maintain your service history for continuity of care.
- Communication: To confirm appointments, send reminders, respond to inquiries, and provide aftercare instructions.
- Marketing: To send promotional offers, newsletters, and updates about new services (only with your consent; you can opt out at any time).
- Improvement: To analyze how our Site is used and improve our services, website, and client experience.
- Safety: To ensure the health and safety of our clients and staff, including allergy and sensitivity tracking.
- Legal Compliance: To comply with applicable laws, regulations, and legal processes.
5. How We Share Your Information
We do not sell your personal information. We may share your information with:
- Service Providers: Payment processors, email service providers, and website hosting companies that help us operate our business. These providers are contractually required to protect your information.
- Legal Authorities: When required by law, court order, or to protect our rights and safety.
- Business Transfers: In connection with a merger, sale, or transfer of business assets.
6. Cookies and Tracking Technologies
Our Site may use cookies and similar technologies to enhance your browsing experience. These include:
- Essential Cookies: Necessary for the Site to function properly.
- Analytics Cookies: Help us understand how visitors interact with our Site.
- Marketing Cookies: Used to deliver relevant advertisements and track campaign performance.
You can control cookie preferences through your browser settings. Disabling certain cookies may affect your experience on our Site.
7. Data Security
We implement appropriate technical and organizational measures to protect your personal information, including:
- Encryption of data in transit and at rest
- Secure payment processing through PCI-compliant providers
- Access controls limiting who can view personal information
- Regular security assessments and updates
While we take reasonable steps to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.
8. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Notice, including:
- Client records: Maintained for the duration of our relationship and up to 5 years after your last appointment.
- Financial records: Retained as required by tax and accounting regulations (typically 7 years).
- Marketing preferences: Maintained until you unsubscribe or request deletion.
9. Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request that we correct inaccurate or incomplete information.
- Deletion: Request that we delete your personal information, subject to legal obligations.
- Opt-Out: Unsubscribe from marketing communications at any time.
- Data Portability: Request your data in a portable format.
- Restriction: Request that we limit how we use your information.
To exercise any of these rights, please contact us using the information provided below. We will respond to your request within 30 days.
10. California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. As noted above, we do not sell personal information.
11. Children's Privacy
Our Site and Services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. Services for minors require the presence and consent of a parent or legal guardian.
12. Third-Party Links
Our Site may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
13. Changes to This Privacy Notice
We may update this Privacy Notice from time to time. Changes will be posted on this page with a revised "Last Updated" date. We encourage you to review this page periodically for the latest information on our privacy practices.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Notice or your personal information, please contact us at:
Beauty by Marina
123 Elegance Avenue, Suite 200
Beverly Hills, CA 90210
Email: hello@beautybymarina.com
Phone: (555) 123-4567
For privacy-specific inquiries, you may also reach us at: privacy@beautybymarina.com
Last Updated: April 14, 2026